Apress Success in Programming, How to Gain Recognition Power and Influence through Personal Branding (2014) by unknow

Author:unknow
Format: epub
Tags: Management Science, General, Management, Careers, Entrepreneurship
ISBN: 9781484200025
Google: j9AFoQEACAAJ
Published: 0101-01-01T00:00:00+00:00

If You’re Not on Google, You Don’t Exist

I received no money from Google for this section.1 No matter your technology affiliation or religion, Google is still the most used search engine out there.

My point here is simple: if you’re not on Google, you do not exist. If I look up your name on Google and find nothing about you, you don’t exist on the web. If you’ve never done it, open a browser in private mode, which doesn’t use your preferences, search history, or cookies. By using a “clean” browser, your search result won’t be affected and you will see “normal” results. Go to Google (or your preferred search engine—though you should use Google whether you like it or not because it’s the most popular engine) and type your full name. What are the results? Are they about you or someone else? Are they mixed results? Do the results lead to the sites you would like them to? Don’t bother looking after the first page of results, unless you don’t find what you’re looking for on the first one and want to know where it stands compared to the other links. Most users never go beyond the first page. Let’s take a look at my own results, shown in Figure 5-4.

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